People buy flowers with their eyes. They picture the bouquet on the kitchen table, the arrangement at the front of the church, the hand-tie the bride carries — and they choose the florist whose work makes them feel that before they’ve read a word. So a florist’s website is really a shop window: its whole job is to show your work off beautifully and then make ordering it effortless.
Your arrangements are the pitch
Flowers are a visual product — the arrangement is the sell, the same way a portfolio is for a photographer. So I build your site around the work: big, gorgeous photos of your actual bouquets and installations, the best of them leading every page. Not stock pictures of tulips anyone could paste in — yours, so the moment someone lands they think, that’s the one I want. The words carry the practical bits; the flowers do the persuading.
Make ordering today genuinely easy
A big slice of your orders are someone who wants a specific bunch at a specific address, today — and if your site makes that a faff, they leave for one that doesn’t. So same-day is the smoothest path on there: a clear delivery area, an honest cut-off time shown up front, and a simple way to choose, pay or send you an order without a fifteen-step checkout. The easier you make “flowers, there, today”, the more of those orders you keep instead of losing them to a warehouse.
Shop or enquiry — whatever fits how you work
Some florists want a proper online shop; others would rather every arrangement start with a conversation, so it’s made to order. Plenty want both — a quick buy for the everyday bunches, an enquiry for the bespoke and the big set-pieces. There’s no single right answer, only what suits how you actually run the shop. I build it round you, not the other way round, so the site works the way your day does rather than boxing you in.
Give sympathy flowers the tact they need
Funeral and sympathy orders are placed by someone having an awful day, and a flashing “BUY NOW” banner is exactly the wrong note. So this part of the site is gentle: calm, quiet, easy to get through when you’re upset, with a reassuring line that you’ll handle it personally and get it there in time. Treated with that care, sympathy work becomes some of the most trusted you do — and people remember the florist who was kind when it mattered most.
Give weddings the room they deserve
A wedding is your highest-value work and it’s chosen slowly — the couple browse styles for weeks before they enquire. So weddings get their own space: a proper gallery of your real ceremonies and bouquets, a clear feel for your style, and a warm, unhurried enquiry form that catches the date, the venue and the vibe. It’s a world away from a £30 bunch, and it deserves a page that treats it like the booking it is.
Built by me, and yours to keep
You deal with me start to finish — no account managers, no juniors, no jargon. I plan it, build it and look after it, and I make sure the photos load fast on a phone in the shop as well as a big screen. From £249 as a fixed price agreed up front, and the site and domain are yours to keep with no lock-in. Once it’s turning browsers into orders, if you’d like more people finding you in the first place, that’s where the SEO side comes in — but a site that actually sells your flowers is the sensible place to start.
If you want a website that makes your arrangements do the selling, send me a few photos of your favourite work and let’s have a chat.