A joiner’s website is unusual, because the words on it barely matter. You can write “high-quality bespoke joinery” all day and it won’t move anyone. But one sharp photo of a beautifully fitted wardrobe — the grain matched, the shadow gaps dead straight, the whole run sitting into a wonky old wall like it grew there — does the entire sell in a second. Your craft is the pitch. My job is to build a site that puts it front and centre and gets out of its way.
Your website is a gallery, not a brochure
Most trade sites bury the work under paragraphs of waffle. For a carpenter that’s backwards. I build yours so the finished pieces come first — big, edge-to-edge, loading fast and looking crisp on a phone, because that’s where people browse from the sofa. The copy is there to support the images, not compete with them. When someone lands on your site, the first thing they should feel is “look at that,” and the second is “I wonder if he’d do ours.”
Make people picture it in their own home
The moment a browser becomes an enquiry is the moment they imagine the work in their space — “that alcove unit would be perfect either side of our fireplace.” So I set your gallery out to invite exactly that daydream, with captions that carry the real detail: solid oak, hand-painted in-frame, the kind of house it went into, the town it’s in. That grounding turns a pretty picture into something that feels achievable and real, rather than an untouchable showroom fantasy — and achievable is what gets you the message.
Give the different jobs their own space
Fitted wardrobes, kitchens, staircases, bespoke furniture, second-fix, commercial fit-outs — these aren’t the same customer, and lumping them together does you no favours. I split the work into clean sections so someone after a staircase sees staircases, and someone after a media wall sees media walls. Everyone lands on proof of the exact thing they came for, which is a far stronger nudge than a jumbled mix they have to sift through themselves.
Make the enquiry easy — with enough to quote from
When someone’s finally sold, the last thing you want is a fiddly ten-field form killing the moment. But you also want enough detail to size the job up before you ring them. So I build a simple, low-pressure enquiry that lets them tell you the room, a rough size and what they’ve got in mind, and drop a photo of the space — so the messages that reach you are warm, useful and worth your time, not just “how much for a wardrobe?”
Built by me, and yours to keep
You deal with me start to finish — no account managers, no juniors, no jargon. I plan it, build it and look after it, and at the end the site and the domain are yours, with no lock-in. From £249 as a fixed price agreed up front. And if you’d also like to be found by more people planning this kind of work in the first place, that’s where the SEO side comes in — but a site that converts the admirers you already get is the sensible place to start.
If you want a website that makes your craftsmanship do the talking, send me a few photos of your work and let’s have a chat.